I worked on a number of Viceroy campaigns starting in 2021—a “return-to-travel” campaign, a summer sale, and a cyber sale—the most recent of which was this holiday campaign. We strategized multiple video concepts; the clients chose this holiday sweater-themed option celebrating comfort, ease, and luxury. I wrote copy that was both versatile and specific, flexing across multiple platforms and location-specific accounts.

Date
2023

Agency
Brand Bureau

Team
Rudi Petry
Brett Sachs
Travis Schnupp
Katie Spak
Melinda Welch