Bold, flexible messaging and copy for a massive, mixed-use project in Washington, DC.
Agency
Brand Bureau
Clients
Roadside Development
Bozzuto
Role
Brand strategy and architecture
Naming
Messaging strategy
Copywriting: website, collateral, signage
View project
Heavily researched copy that looks back through history and forward to the future for Canada’s most ambitious heritage redevelopment project.
Agency
Brand Bureau
Client
Quadreal Property Group
Role
Messaging strategy
Copywriting: website, collateral, signage
View project
Playful, educational, process-based campaigns for two innovative lines of luxury vegan handbags.
Agency
A-B-D
Client
Angela Roi
Role
Messaging strategy
Campaign content strategy
Copywriting
View project
What’s better than being home for the holidays? Being on vacation for the holidays. I worked on landing pages, electronic mailers, and social media posts and ads to get people excited about Viceroy’s special winter offerings.
Agency
Brand Bureau
Client
Viceroy Hotels & Resorts
Role
Campaign content strategy
Copywriting: web, EDM, social media posts and ads
View project
Leveraging nearby neighbors (the Bruins, the Celtics, New Balance HQ) to launch a brand-new life science R&D destination.
Agency
CO OP
Client
Lendlease
Ivanhoé Cambridge
Role
Brand strategy
Content strategy
Copywriting: web, EDM, collateral, video script
View project
Differentiated sub-brands for three residential offerings, a hotel, and award-winning retail in the heart of DC’s Shaw neighborhood.
Agency
Brand Bureau
Client
Roadside Development
Bozzuto
Role
Brand strategy
Copywriting: web, collateral
View project
Rethinking and rewriting the creative studio’s entire website, including more than 50 in-depth (yet still breezy) portfolio pages.
Agency
Brand Bureau
Role
Content strategy
Copywriting
View project
I’ve worked on dozens of naming project involving lots of collaboration, brainstorming, and research. Check some of them out.
Agency
Various
Role
Research
Naming
View project